Trend Kicks Off CMA Fest Week with “Off The Record” Featuring HARDY & Friends, Raising Over $400,000 for The HARDY Fund
Inside Trend Presents: “Off The Record” Featuring Surprise Performances from Ella Langley, Miranda Lambert, Lainey Wilson, Karen Fairchild, Tucker Wetmore, Ernest and more!
Photo Creds: Jaren Collins | JCi CreativesLink to Images
NASHVILLE, TN – Talent management and influencer marketing agency Trend officially kicked off CMA Fest week with its highly anticipated event, Trend Presents: Off The Record with HARDY & Friends, a special evening benefiting The Hardy Fund, held at Marathon Music Works in Nashville on Wednesday, June 3.
In partnership with award-winning songwriter and performer HARDY, the exclusive event brought together lauded artists, creators, industry partners, and influential voices from across entertainment—including Emily Fauver, Mason Smith, Nena Evans, and Cassidy Montalvo among others—for an unforgettable evening celebrating the start of one of country music’s biggest weeks. HARDY kicked off the evening alongside Lauren Alaina with a performance of their No. 1 hit duet, “ONE BEER,” before welcoming surprise performances from country music chart-toppers Ella Langley, Lainey Wilson, Miranda Lambert, Karen Fairchild, Tucker Wetmore, Stephen Wilson Jr. and ERNEST. The night featured several unforgettable collaborations, including a special rendition of “Better Man” performed by Lambert, Wilson, Langley, Fairchild, delivering a one-of-a-kind experience that brought together music, culture, and community under one roof.
Trend Management transformed Marathon Music Works into an immersive southern dive bar experience. Guests enjoyed a variety of interactive activations throughout the venue, including dive bar-inspired games, tattoos and piercings, and saloon-style portrait sessions captured by renowned photographer Katie Kauss and sponsored by Free People.
Throughout the evening, guests had the opportunity to participate in both a silent and live auction featuring exclusive experiences and one-of-a-kind items, raising more than $400,000 in support of The HARDY Fund–an organization founded by HARDY and his wife, Caleigh Hardy, to support community-focused initiatives across Mississippi and Tennessee. Proceeds from the silent auction will go to support Unlimited Play, an organization dedicated to creating inclusive playgrounds where children of all abilities can play together without barriers.
Trend Presents: Off The Record with HARDY & Friends continues Trend Companies’ growing investment in creator-led experiential events and culture-driving entertainment moments, bringing together talent, music, and digital influence under one roof during this festive week.
For more information about The Hardy Fund, including ways to support its work through a donation, visit thehardyfund.org.
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About Trend Companies:
Established in 2019, Trend Companies is committed to enabling creators and brands to harness the full potential of the creator economy. Trend not only specializes in talent representation, but also in ideating, securing, negotiating and executing unique brand partnerships with strategic innovation to help each client grow their business. With a focus on strategic innovation, we help creators grow their businesses by securing, negotiating, and delivering partnerships that align with their vision. Our team empowers talent with unmatched growth opportunities, elevating their profiles and amplifying their visibility in a rapidly evolving digital landscape. By blending passion, creativity, and results, Trend delivers comprehensive solutions that drive sustainable success for both creators and brand partners. Trend Companies brands are Trend Management (a creator-focused talent management agency), Trend Athletes (an athlete-focused talent management agency), Elevate by Trend (an affiliate and social strategy consultancy) and Trend Social (a full-service influencer marketing agency).
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About The HARDY Fund:
Established in 2024, The HARDY Fund is an initiative led by country rock artist Michael Hardy known professionally as HARDY, and his wife Caleigh Hardy. The fund was created by the two, to give back and to support community programs throughout Mississippi and Tennessee.
Follow The Hardy Fund on Instagram
Media Contact:
Sara Jordan Jacobson
Hannah Travis
HARDY & Friends Benefiting The HARDY Fund
